10 Best Styles For App Store Screenshots

Screenshots of your App

As a developer you must be aware of the importance of screenshot of an app. A correct screenshot will definitely lend you more attention to detailing and thereby increasing the chances of installs. Many of the developers have failed at getting quality screenshots thereby deteriorating the presentation quality of an app.

A developer must choose the screenshot related to the genre of his app. Choosing right screenshots is a smart and responsible job.

In this article we will talk about the various options you have while taking screenshots. We will discuss about some classic as well as modern styles of taking screenshot.

10 Best styles of taking Screenshots

  1. Classic Screenshot: The most common and ‘no non-sense’ style of taking screenshots is the old classic style. Apple still uses this style for their apps. Well, for new comers this might not seal the deal just the way you expect. Users might find classic screenshots a bit too old school and plain. Here is one example of the classic style of screenshots:

    The ‘Find My Friends App’ from Apple.
  2. Solid Color Backgrounds with Devices: If you are wondering which is the most popular screenshot on the App Store presently, then this is the one! And no! We are not including games in it. The solid color background screenshot is the most famous one among every other app. The screenshot comes with a solid color background and a devices picture on top of it with some descriptive text. Such screenshot looks classy and bold and bring in lots of attraction. Here is one example:

  3. Blurred Background with Devices: Similar to solid background with devices, the blurred background style looks a little more appealing. This is the most commonly used style amongst genres like cooking, photography and photo-editing. These screenshots bring an in-depth appeal for genre specific users with the artistic quality they provide. Here is one example to show how they look:
  4. Tutorial Based: If you want your users to get some small hints on how to use the app even before they download it, them tutorial based screenshots are exactly what you should offer. This is not only smart presentation but also smart marketing of your app. You have to be careful of the fact that your screenshots are general in all senses. Do not make your screenshots limited to one particular device.
  5. The Connected Style of Screenshots: There was a time when ‘puzzle style’ or ‘connected style’ of screenshots were very popular with developers. In the past couple of years this has changed a lot. Developers do not prefer using Connected Screenshots because it looks a little confusing as well as gimmicky. Foldify is one app which still exhibits sheer brilliance with such screenshots.
  6. Splash Screen Style: 

    This style of screenshot does not only make your app looking stunning amongst other apps but also makes it more delivering. Delivering in the sense as you can advertise your message right in the screenshot. A developer can tell what all his/her app will do right in the screenshot. It doesn’t show the app, but instead offers a clear message on what the app is for. This is a great way to make your app stand out in search results. Here is one example:

  7. Photography Inputs: A picture speaks thousand words, right? One big advantage of having photographic elements in your app screenshot is that it lets the user imagine about the app. Yes, user now knows how the app is going to help him/her in the real world. Isn’t it nice to let your user know what you are offering in reality before he installs it? Here is one example of photography element screenshot:

    This is a popular app on iOS called Sleep Cycle. This is using the photography style of screenshot.
  8. The mixed oriented screenshots: 

    The mixed orientation screenshots are quite popular as well. There are many apps on the App Store which use mixed orientation screenshot. Now here is the problem with mixed screenshots, these are not easy on the eyes. We have seen people sometimes complaining about these screenshots because they hinder the actual description of the app. We are not very sure whether these have caused install shortage or not.

     Pcalc by TLA Systems uses such kind of screenshots which are not very pleasing to the user.

  9. AAA Games: Most of the independent gaming apps go for straight and simple screenshots. AAA titles with IAPs, tend to overlay characters on their screenshot. It happens 99% times if a screenshot has a character on top of it, the game will have IAPs. These screenshots look pretty stylish and appealing but these are not applicable to the majority of indie developers, particularly those developing apps and not games. If you are not having a game with a character then you can use this style.

    Clash of Clans using such screenshots is a classic example.
  10. Humor Based Screenshot: Whenever someone fires up the App Store he/she is welcomed with all sorts of classy and serious themes. The problem here is that most of the developers take their app too seriously, which shows in the presentation as well. PrismDrop is one app which looks quite funny, i.e on the lighter side of presentation. If you can succeed on something like that then you can be assured of a good media coverage as well.
    Taking the humorous part in marketing is quite risky. One needs to be very well prepared and show good presentation skills. Here is one example of funny screenshot:

To sum up…

No matter how good is your screenshot, it should match with your app’s theme. If it doesn’t look suitable then it is of no use to you. As long as it looks good and convey what the app does you should be all fine. If you have any sort of confusion then you can definitely go with ‘classic screenshot’.

The classic screenshot never lets you down. It is simple and with no experiments, but that doesn’t guarantee you the stand out performance any other screenshot would give.



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